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ITSANET

Project Management + UX/UI Design + Coding + Branding

Project Overview

As Project Manager and UX/UI Designer, I led the rebranding and digital transformation of ITSANET, a logistics company operating across Latin America. I managed a distributed team across multiple countries, ensuring that the company’s new identity aligned with its operational goals while reflecting the unique dynamics of the Latin American logistics landscape.

ITSANET needed a modernized brand identity that retained its core values while adapting to a fast-changing industry. My role involved structuring an iterative design and feedback process, engaging stakeholders at every step to ensure the brand’s evolution felt organic yet forward-thinking. The result was a visual identity that balanced professionalism, reliability, and cultural resonance.

For the company’s digital presence, I personally designed and optimized a new conversion-focused website tailored to target key logistics hubs across Latin America. The goal was not just aesthetic—it was about performance. The site was built with:

1. SEO-driven content to generate high-quality leads
2. Localized targeting for specific cities and regions
3. Intuitive UX/UI to ensure easy customer navigation

After finalizing the design, I assembled and led a development team to execute the vision, ensuring seamless alignment between design strategy and technical implementation.

Collaborated in this project with Matias Piña, Sentido Studio, Fabrizio Franceschetti, Francisco Gaetano

Interested in Working Together?

Let's collaborate and bring your vision to life. Get in touch with me today!